Company
Hello Tractor
Role
Product Designer (In-house)
Timeline
4 Weeks
Team
Product, Engineering
Tractor owners need to monitor their machines
Hello Tractor operates across Africa, connecting smallholder farmers — who can't afford to own tractors — with tractor owners who rent their machines out as a service.
The fleet management app helps owners monitor and manage their machines. From GPS tracking, fuel monitoring, bookings, operators. Everything that keeps their business running.
A tractor could stop working in the system before the owner understood why
Everything that keeps their business running lives within an active subscription on the app.
Subscription management happened entirely outside the app.
Owners had no visibility into when their plan was expiring.
Subscriptions expired, critical features disappear without warning
Understanding what actually works
To fully understand this challenge, I spent time with the team; stakeholder calls, product sessions, and field interviews with tractor owners.
One thing was consistent — tractor owners had no way of knowing their subscription was about to expire, or renewing until access was already gone.
That became the core of everything: visibility.
I reviewed other tools that worked and together with stakeholders, mapped out the preferred user context.
Never leave them guessing
After mapping the states and the user context, I landed on one core principle that ran through every screen I designed: a tractor owner should always know exactly where they stand.
Here's how that translated into specific design decisions:
Subscribed (6)
Unsubscribed (6)
All Tiers
Search for tractors
Advanced
Renewal date: 30 January
19 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
Sonalik_670023
Advanced
Renewal date: 30 May 2026
200 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
John Deere_31942
3452 Ac last season
Premium
Expired 05 November
Massey Ferguson_34902
3452 Ac last season
Basic
Expired 20 June
Massey Ferguson_34902
3452 Ac last season
Basic
Subscription expired
9:30
Subscriptions
Menu
Geofence
Reports
Operators
Subscriptions
Wallet
Accounts
Settings
Subscribed (6)
Unsubscribed (6)
All Tiers
Search for tractors
John Deere_31942
Advanced
Renewal date: 30 January
19 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
Sonalik_670023
Advanced
Renewal date: 30 May 2026
200 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
John Deere_31942
3452 Ac last season
Premium
Expired 05 November
Massey Ferguson_34902
3452 Ac last season
Basic
Expired 20 June
Massey Ferguson_34902
3452 Ac last season
Basic
Subscription expired
9:30
Subscriptions
Subscribed (6)
Unsubscribed (6)
All Tiers
Search for tractors
John Deere_31942
Advanced
Renewal date: 30 January
19 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
Sonalik_670023
Advanced
Renewal date: 30 May 2026
200 Days
Left to renewal
Renew
Tafe_456678
Basic
Renewal date: 26 March 2026
155 Days
Left to renewal
Renew
John Deere_31942
3452 Ac last season
Premium
Expired 05 November
Massey Ferguson_34902
3452 Ac last season
Basic
Expired 20 June
Massey Ferguson_34902
3452 Ac last season
Basic
Subscription expired
9:30
Subscriptions
Subscription status lives on the tractor card
On the fleet dashboard, each tractor card shows its tier (Basic / Advanced / Premium), expiry date, and days remaining — right at a glance. An owner managing 6 tractors shouldn't have to tap into each one to know there's a problem.
The subscriptions list has "Subscribed" and "Unsubscribed" tabs so the split is immediately visible.
John Deere_31942
3452 Ac last season
Advanced Tier
See All Plans
Your subscription will end on 30 January
Renew: NGN45,000/Year
About Subscriptions and Privacy
9:30
Subscriptions
Basic Tier
NGN 90,000 / year
Advanced Tier
NGN 90,000 / year
current plan
What’s included
Real-time tractor location
Real-time fuel level monitoring
Tampering alerts
Basic bookings management
Nationwide single network SIM
Weekly automated tractor activity reports
Single account
Call center support
Subscribe to this plan
9:30
Pricing
John Deere_31942
3452 Ac last season
Advanced Tier
See All Plans
Your subscription will end on 30 January
Renew: NGN45,000/Year
About Subscriptions and Privacy
9:30
Subscriptions
Payment Summary
Below is the summary of the tractor(s) you wish to renew subscriptions for and the total amount due:
John Deere_31942
3452 Ac last season
Advanced Tier
NGN 45,000 per year
Starting on 19 Nov 2025
Payment Method:
Pay from Wallet
New
Pay with MPESA
Pay via Bank Transfer
Account name : Hello Tractor NG
Bank name : Sterling Bank
Account number : **********
Make your payment to the account details above and share your proof of payment to us in the next page.
Continue to Pay
One coherent system
Drill into a specific tractor to see full subscription info, features included, and a pricing comparison across all three tiers with upgrade options.
Select one or multiple tractors to renew. Choose: Wallet, M-Pesa, or Bank Transfer. Full or partial payment. Payment summary → Confirmation → Receipt.
User is never left wondering what to do next.
What working on this product taught me
Design for the real world, not for the ideal user.
Business constraints aren't the enemy. They're the brief.
A concept that hasn't shipped is still real design work.
Let's Talk
Over 4 years of experience researching, designing, and building digital products and experiences that solve real problems.
Résumé
Playground